August 7th, 2009

Temper Tantrum Kid

This surprise ending commercial was voted the best commercial in Europe. This simple scenario of the child wanting candy but the parent not giving in, which ultimately leads to a temper tantrum in the grocery store, is a rather typical scenario in itself. The twist comes at the end when you discover what the ad is actually for. That shock, mixed with the child’s antics, create a great mixture of a well thought out, and lasting, commercial message.

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