November 24th, 2009

Advertising: Utilising Space

Location, Location… and Creation! With marketing tactics becoming increasingly competitive, companies look for any creative ad outlet they can find. This video highlights some of the best examples of integrating advertisements with the environment. Eye catching and striking, these ads definitely cause people passing by to do a double take. While social media seems to have swept the world of advertisements, classic print ads are not out of style quite yet. In fact, they seem to be reaching their stride. Advertising ideas will never reach their target market nor relay their intended message without capitalising on the ad space. While social media demands advertisers keeps promotions current and concise, this video reveals the vast options advertisers and marketers have when developing a new idea.

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