Posts Tagged ‘word of mouth’
Everything You Say and Do, Can and Will be Used Against You!
A long time ago, when there was no internet used for marketing and branding, business life looked a lot different than it does today. Marketing was really more a one way street where agencies did research, put together analyses, marketing plans and recommended companies how they should sell their product or brand. This used to ...
Video Viral Marketing
Viral marketing and viral advertising refer to marketing techniques that use existing social networks, like email contacts. Viral marketing is a tool to increase brand awareness or just to sell more products. Viral marketing is made to refer-to a-friend. It is a way to forwarding massages from one email address to many others trough the ...
Art of A Can
Your strengths may lie in marketing and your brands rather than art but that doesn’t mean you can’t use it to your advantage. You might well be selling you product to customers with extraordinary talent. Red Bull have embraced this fact and shown their respect for their consumers in their competition ‘Art of A Can.’ Thousands ...
Bondi’s Follow Up Flash Mob
I was just hanging around on Bondi Beach with some friends last Saturday when someone started pumping out B-52’s ‘Love Shack’. The next thing I knew some sunbathers were knocking out a dance routine across the beach. Yes it was another great Flash Mob on Bondi Beach. Organised by international DJ Dan Murphy and lead ...
Ideas for a New Marketing World: Day 70
Pure word of mouth cannot be deliberately created, intentionally generated, or purposefully harnessed. It’s like trying to be a beat poet without graceful timing. Either you have rhythm or you don’t. What makes pure word of mouth so elusive? It’s the kind of natural phenomenon that occurs only when a number of factors come together in just the right way at just the right moment: beliefs, wants, habits, events, weather, and con- stellations. Suddenly, the entire cosmos is calling out to people, it’s TIME!
Ideas for a New Marketing World: Day 51
To really succeed in selling. You need to be good at creating wombats. A wombat is a satisfied customer who replicates another satisfied customer. Dr Michael Hewitt-Gleeson, Word of Mouth Buy & Tell (W.O.M.B. A.T.) Selling – May, 2006
Ideas for a New Marketing World: Day 33
“Increasingly, customers will connect with one another to make decisions. They will use their uncontrollable voice to do business on their terms, not yours. Brands need to heed that voice. Technology makes information, including customer dissatisfactions, available instantaneously. Technology has created a new stage for consumers to connect with one another, make new friends, and expand their network of influence. In this connected world, where information is so readily available and where people trust in a person like themselves, ‘word of mouth ‘ is all important.”
Who Consumers Trust
Do you ever wonder if consumers really trust brands? Are company and branded websites the leading source of information for consumers? Well according to Nielsen the answer is: yes and no. Branded content is trusted but not as trusted as friendship. Earlier this month, Nielsen released a study finding global consumers trust their online friends just ...
Social Media Credibility
The recent deaths of Michael Jackson and Farah Fawcett demonstrated the immense power of Twitter, and social media in general, to generate news across the globe in a matter of hours. The only problem was American actor Jeff Goldblum, (think Independence Day, Jurassic Park, and Law and Order) was pronounced dead from a tragic fall in ...
The Twitter Song
Twitter has made its presence known in the lives of many people today. This funny song highlights the impact of Twitter, and showcases just how much it has become a part of our daily lives and activities. It even comes with a Twitter dance! Try that out next time you Tweet your friends.
Navigation
- HAve a look at marketeers most important Social Media Buzzwords for 2010: http://bit.ly/b4aqMB
- How to pitch Social Media: http://bit.ly/9VN8EQ
- How Viral Marketing on Twitter works - #moonfruit: http://bit.ly/bXi21k
- Good reasons to stop auto linking facebook and twitter: http://bit.ly/9Mlmm2
- How to use confrontation to build a fan base: http://bit.ly/bfmlhD