Posts Tagged ‘transdigital communications planning’
Integrated Social Media Marketing
A key marketing decision, given the multitude of techniques available, is the choice of promotional blend needed to communicate with the target audience.
Levels of Competition
As far as competition on the marketplace concern products and services go, it is not so simple as to say that companies A, B and C are our competitors.
Creating a Marketing Plan that Connects
In today’s digital, web 2.0 world, marketers have an immense opportunity to plan and execute good marketing strategies that enhance consumer relationships with brands. However, the problem is companies are trying to squeeze “a digital world” into old mass communication marketing plans. That simply won’t work.
Interaction Design 101
“Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.” – Ivan Chermayeff (Chermayeff and Gaser, an American Branding Company) In today’s digital world, consumers are craving well designed websites that helps them do what they want to do easier and more efficiently. All too ...
Transdigital Communications-Planning™
In a world where the consumer is in control, successfully building brands requires a keen understanding of how new communications technology, new channels, and creativity work together to help brands strengthen their relationship with consumers. Today’s consumers are becoming less brand-loyal and more trusting of one another. That’s why traditional marketing fails to engage them. People ...
Five core areas of Transdigital Communications-Planning™
1. Audience Engagement Today, engaging and retaining customers means treating them both as an audience interested in information and entertainment, as well as a relevant consumer of a brand’s products and services. Effective audience engagement delivers revenue objectives and ensures that the brand is relevant to the different communities of interest it serves. 2. Consumer Interaction Considering the ...
Navigation
- Seems like MySpace goes back to the roots: http://bit.ly/arqHL3
- HAve a look at marketeers most important Social Media Buzzwords for 2010: http://bit.ly/b4aqMB
- How to pitch Social Media: http://bit.ly/9VN8EQ
- How Viral Marketing on Twitter works - #moonfruit: http://bit.ly/bXi21k
- Good reasons to stop auto linking facebook and twitter: http://bit.ly/9Mlmm2