Posts Tagged ‘statistics’
The Search for More Social
Consumers seem to find social networking more and more important than they used to. Last year the quantity of hours that consumers spend on social networking increased with 82%. In December 2008, people spent 3 hours a month on social networking platforms and this increased to 5.5 hours in December 2009. This big up-sweep can be ...
Social Media Mistakes 5: Advertising & Social Media
A problem in Social Media Marketing is often the way in which the public is invited to participate in the communication process. Too often social forums are limited by controlled environments
Australia’s Favourite Brands
Australians are a brand-minded people and in accordance with many of the developed nations of the world, brands like Google, Nokia, Sony and IKEA score high.
Did You Know 4.0
Great video presentation focusing on the convergence of the media landscape, with the core idea being that new technologies has made it easier to reach a large audience but harder to really connect with them. There are some really interesting stats. Some of my favourites are: - There are 240 million TVs in the US; 2 million ...
What the F**K is Social Media?
This sequel to the “What the F**K is Social Media” presentation on SlideShare by Jacquelyn Corbett cyr from Espresso Brand Infiltration, offers great insight into just what social media is and how we as marketers should be treating it.
Who Consumers Trust
Do you ever wonder if consumers really trust brands? Are company and branded websites the leading source of information for consumers? Well according to Nielsen the answer is: yes and no. Branded content is trusted but not as trusted as friendship. Earlier this month, Nielsen released a study finding global consumers trust their online friends just ...
Navigation
- Use linkedin as a powerfull tool in B2B marketing: http://bit.ly/cNEXqH
- Seems like MySpace goes back to the roots: http://bit.ly/arqHL3
- HAve a look at marketeers most important Social Media Buzzwords for 2010: http://bit.ly/b4aqMB
- How to pitch Social Media: http://bit.ly/9VN8EQ
- How Viral Marketing on Twitter works - #moonfruit: http://bit.ly/bXi21k