Posts Tagged ‘QR codes’
QR Code Qriousity: Ideas to demonstrate their potential (part 4)
Over the past few weeks we’ve been looking into a few different applications for QR Codes in marketing and media, from QR Code magazines to integrated campaigns to the worlds of Art and Fashion. In this final post for the series I would like to look at the future uses for QR Codes. Technologically, QR ...
QR Code Qriousity: Ideas to demonstrate their potential (part 3)
This week we’re looking at QR Codes in Art and Fashion. Now, these worlds are renowned for taking something that the mainstream deems “ugly” and making it into something “beautiful”, which is why I’m not too surprised to see QR Codes popping up in these industries. Moreover, as both art and fashion are constantly leading ...
QR Code Qriosity: Ideas to demonstrate their potential (part 2)
Following on from last week’s post where we explored how Spektacle Magazine used QR codes to create dynamic content, this week we’ll be looking into another interesting campaign undertaken by DDB Brazil for the Brazilian online bookstore, Editoras Online. This campaign cleverly integrates social media, crowd sourcing, mobile marketing, guerilla marketing, and online to position ...
QR Code Qriosity: Ideas to demonstrate their potential
QR Codes. In Japan, they’re just about everywhere and they have transformed the way brands interact with consumers. They feature on TV advertising, business cards, products, websites, newspapers, magazines, posters, direct mail, outdoor ads, and even graves! In a Japanese survey, conducted way back in 2005, 73.3% of respondents advised that they had used QR ...
QR Code Sand Castle
Japanese communications architects, Sinap Co Ltd, go on a mission to see if they can create a real working QR code from natural substances by creating their QR Code in the sand. As part of the Sinap Summer 2009 Campaign they have created a human scale QR Code out of sand at Shohan beach in Japan. CS Scout Japan reported last week that “to date, almost 400 readers have left comments regarding whether or not their mobiles could read the code; a cursory glance at the results shows that most phones could.”





