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Posts Tagged ‘online’

Twitter “Friends”?
Thursday, February 18th, 2010 by Jessie van den Heuvel

Twitter “Friends”?

With all of the internet blogs and communication tools around, people communicate less in person and more via the web. There are many people who share the opinion that Twitter is making the world more impersonal than it already is. Marketers of course love marketing tools such like Twitter, but what do they think about ...

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Killing Private Life
Thursday, February 11th, 2010 by Jessie van den Heuvel

Killing Private Life

This is a much discussed subject…privacy on the web, does it still exist? Yes, because people who are on the web with their profiles and opinion, choose to. That’s true but particularly as a company it is really difficult to stay out of this, because if you want to sell you need to stand in ...

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Four Keys Ways to Build Online Relationships
Tuesday, November 17th, 2009 by Vicky Beckett

Four Keys Ways to Build Online Relationships

While anyone can have great content on their site this sadly doesn’t promise an influx of visitors and potential consumers.  There are many products that were complete flops several years ago that, if marketed properly could have been huge hits. A website is usually on of the first points of contact people will have with ...

. . . . . . . . . . . Social Media

Ideas for a New Marketing World: Day 82
Monday, November 16th, 2009 by 33 Interactions

Ideas for a New Marketing World: Day 82

In the age of consumer control, it’s imperative for marketers and their agencies to figure out new ways to tell their stories. It’s no longer enough to think in terms of print, or cable or online. Now the focus is on the customer-and how to best reach and serve that customer, no matter what medium is used.

. . . . . . Our Ideas

Write on the Berlin Twitter Wall
Wednesday, November 11th, 2009 by Vicky Beckett

Write on the Berlin Twitter Wall

Comments in Spanish, English, German and French scroll along a backdrop of the East Side Gallery – a famous section of the Berlin Wall that is still standing today covered in murals. The Berlin Twitter Wall page marks the 20th anniversary of the fall of the Berlin Wall. This online wall was organised by the city ...

. . . . . . . . . . Social Media

QR Code Qriosity: Ideas to demonstrate their potential (part 2)
Monday, August 24th, 2009 by Jenine Wong

QR Code Qriosity: Ideas to demonstrate their potential (part 2)

Following on from last week’s post where we explored how Spektacle Magazine used QR codes to create dynamic content, this week we’ll be looking into another interesting campaign undertaken by DDB Brazil for the Brazilian online bookstore, Editoras Online. This campaign cleverly integrates social media, crowd sourcing, mobile marketing, guerilla marketing, and online to position ...

. . . . . . . . . . Communications

Social Networks in Plain English
Monday, July 27th, 2009 by Stephanie Fowler

Social Networks in Plain English

This quirky video explains the value of social networking without the jargon that sometimes gets in the way of the real explanation. Simply put social networking is valuable to the individual as well as the brand. If you like this video click here to get Social Media in Plain English.

. . . . . Videos

Why Social Media is Like Punk
Wednesday, July 1st, 2009 by Stephanie Fowler

Why Social Media is Like Punk

Melbourne-based PR consultant Gerry McCusker – author of the PR Disasters blog, presented- Why Are CEOs Scared of Social Media? He created this video to showcase the similarities between the fear of punk rock and the fear of using social media. Maybe social media is the ‘punk’ of today’s generations?

. . . . . Videos

What is a Social Media Expert?
Wednesday, July 1st, 2009 by Jessica Vretenar

What is a Social Media Expert?

This sarcastic parody focuses on a very important question: what is a social media expert? Having a business card and claiming the ubiquitous term doesn’t qualify a person, but what does? This animated interview brings this to light, and leaves you questioning what it does mean to be an expert. It will make you think twice about believing someone one just because they claim a title. Make sure they can back up and follow through on their claims, whether it’s social media or any other field.

. . . . Videos

A Vision of Students Today
Wednesday, July 1st, 2009 by Jessica Vretenar

A Vision of Students Today

This is an interesting look at how students view their learning process and what relevance their school and participation will have on their lives. These students are growing up with unlimited access to the web and other social media outlets have become a daily part of their lives. As these students graduate and enter the work force, they will expect interaction through these technological means they have become accustomed to. What impact will this have later on for your company?

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