Posts Tagged ‘mobile marketing’
Will the Digital Revolution Finally Kill the Radio Star?
As the song of Crazy Frog descended with a tour de force upon the unsuspecting and old-fashioned rock’n’roll industry, many observers foresaw the end of the music industry.
Augmented Reality
The concept of Augmented Reality (AR) is the source of much speculation in regard to the use it may have for marketing.
QR Code Qriousity: Ideas to demonstrate their potential (part 4)
Over the past few weeks we’ve been looking into a few different applications for QR Codes in marketing and media, from QR Code magazines to integrated campaigns to the worlds of Art and Fashion. In this final post for the series I would like to look at the future uses for QR Codes. Technologically, QR ...
Mobile Marketing…is it here yet?
Mobile marketing must take the cake for the most hotly anticipated ‘next big thing’. 2003, back in the day, was going to ‘THE YEAR’, then 2004, and so on through to 2009 (which we’re more than half way through). So has it arrived?? It’s getting there, and the momentum is picking up. So rather than adding ...
QR Code Qriousity: Ideas to demonstrate their potential (part 3)
This week we’re looking at QR Codes in Art and Fashion. Now, these worlds are renowned for taking something that the mainstream deems “ugly” and making it into something “beautiful”, which is why I’m not too surprised to see QR Codes popping up in these industries. Moreover, as both art and fashion are constantly leading ...
QR Code Qriosity: Ideas to demonstrate their potential (part 2)
Following on from last week’s post where we explored how Spektacle Magazine used QR codes to create dynamic content, this week we’ll be looking into another interesting campaign undertaken by DDB Brazil for the Brazilian online bookstore, Editoras Online. This campaign cleverly integrates social media, crowd sourcing, mobile marketing, guerilla marketing, and online to position ...
QR Code Qriosity: Ideas to demonstrate their potential
QR Codes. In Japan, they’re just about everywhere and they have transformed the way brands interact with consumers. They feature on TV advertising, business cards, products, websites, newspapers, magazines, posters, direct mail, outdoor ads, and even graves! In a Japanese survey, conducted way back in 2005, 73.3% of respondents advised that they had used QR ...
QR Code Sand Castle
Japanese communications architects, Sinap Co Ltd, go on a mission to see if they can create a real working QR code from natural substances by creating their QR Code in the sand. As part of the Sinap Summer 2009 Campaign they have created a human scale QR Code out of sand at Shohan beach in Japan. CS Scout Japan reported last week that “to date, almost 400 readers have left comments regarding whether or not their mobiles could read the code; a cursory glance at the results shows that most phones could.”
Navigation
- How can social media marketeers engage women: http://bit.ly/dshAOL
- Google launches local inventory checks on mobile phones: http://bit.ly/d0izfN
- Use linkedin as a powerfull tool in B2B marketing: http://bit.ly/cNEXqH
- Seems like MySpace goes back to the roots: http://bit.ly/arqHL3
- HAve a look at marketeers most important Social Media Buzzwords for 2010: http://bit.ly/b4aqMB