Posts Tagged ‘media’
TV Gets Social
John Moore from Interpublic Group’s Mullen agency has said ‘We’re in the early, early stages of what is now kind of being deemed ‘social TV.’ It all started with multi-player games and is branching out from there as over a quarter of 18 to 24 year olds are interested in adding social media features to ...
Social Media for Internal Communications
Abi Signorelli, Director of Internal Communications at Virgin Media talks about the use of social media for internal communication.
Post Digital Marketing 2009
This very informative slide show makes the point that digital marketing isn’t driven by the technology. It is instead a result of technologies that are integrated into people’s everyday life. Digital life and real life are becoming the same, which means that the companies need new marketing tools to survive the new digital landscape. It ...
Ideas for a New Marketing World: Day 59
A “PR” person in today’s business climate should know how to promote a company or product through the media but also employ broader “marketing” tactics into strategies like market research and customer surveys to aid product development, message refinement and, yes, pitching to the media.
Ideas for a New Marketing World: Day 8
Do more online conversations sell minis? “We definitely see some correlation between online activity and how that affects showroom traffic. We look at the spikes that are going on in conversations and see if it measures against an increased amount of traffic to our site…”
Ideas for a New Marketing World: Day 5
“Today we see millions desperately searching for their own shadows, devouring movies, plays, novels, and self-help books, no matter how obscure, that promise to help them locate their missing identities.”






