Posts Tagged ‘marketing strategy’
The Evolution of Social Media
Everybody is familiar with the term social media. It’s a innovative marketing strategy that is very popular these days. Many companies are working with social media but do we know where it all started? Just simple but good to watch…
Building Member Based Community Websites
This is a fairly long video (12 minutes) about how to build a dynamic member based portal or community web site using PHP, MySQL, and Flash ActionScript 3.0.
Advertising: Utilising Space
Location, Location… and Creation! With marketing tactics becoming increasingly competitive, companies look for any creative ad outlet they can find. This video highlights some of the best examples of integrating advertisements with the environment.
Augmented Reality
Augmented Reality and its uses for marketing are one of the most exciting marketin-related topics of today.
Social Media Mistakes 6: Find your client’s best interest, not yours
Reaching out to your clients is no simple task, many companies favor various forms of interaction through contests or campaigns where clients themselves are requested to upload content; videos, ‘funny pictures’ etc.
Guerrilla Marketing: 51 Cool Ideas
Guerrilla advertising has been a popular thing for a while now. The whole idea behind it is to create a different sort of marketing that depends on imagination and timing more than on a big budget.
Managing & Developing Relationship Marketing
There are clear synergies between Relationship Marketing and Social Media Marketing – together they can work together and complement one another across a variety of businesses and industries. However, there are clear advantages to applying them to the Services Industry where there are frequent opportunities for provider-purchaser interactions. For example, consider the face-to-face interactions experienced ...
Ideas for a New Marketing World: Day 27
“The rise of an information age doesn’t mean we stop producing or selling. We still need products and services. But it does mean that the business and marketing strategies that made sellers’ brands powerful yesterday won’t necessarily keep them powerful tomorrow…”
Who Consumers Trust
Do you ever wonder if consumers really trust brands? Are company and branded websites the leading source of information for consumers? Well according to Nielsen the answer is: yes and no. Branded content is trusted but not as trusted as friendship. Earlier this month, Nielsen released a study finding global consumers trust their online friends just ...
Creating a Marketing Plan that Connects
In today’s digital, web 2.0 world, marketers have an immense opportunity to plan and execute good marketing strategies that enhance consumer relationships with brands. However, the problem is companies are trying to squeeze “a digital world” into old mass communication marketing plans. That simply won’t work.










