Posts Tagged ‘marketers’
Ideas for a New Marketing World: Day 82
In the age of consumer control, it’s imperative for marketers and their agencies to figure out new ways to tell their stories. It’s no longer enough to think in terms of print, or cable or online. Now the focus is on the customer-and how to best reach and serve that customer, no matter what medium is used.
Ideas for a New Marketing World: Day 81
It bears repeating that a brand is created, not only as a result of a marketer’s activities (the stimulus or “input”) but also, critically, as a result of the consumer’s reading of and reaction to those activities (the “take-out”). From the marketer’s perspective, a brand is a prom- ise, a covenant. From the consumer’s, it is the set of associations, perceptions and expectations existing in his or her mind. Brand associations are created, sustained and enhanced by every experience and encounter a consumer has with the brand.
Ideas for a New Marketing World: Day 74
It’ s clear to us that the traditional business models and strategies marketers have used for generations no longer work. Their failure is not simply the result of living in a world of high technology, it stems from the birth of a fundamentally different consumer. Consumer behavior has changed so rapidly and so profoundly it requires an entirely new vision of brand management. While most managers still see metrics like trust and awareness as the backbone of how brands are built, our analysis shows they ’ re dead wrong — these metrics do
Ideas for a New Marketing World: Day 68
Marketers now have the ability to influence and cultivate the message through their own communication channels and through regular community participation, but they are now contending with hundreds of thousands of customers who have a soundboard to articulate their own thoughts about the company and product offerings. Marketers should listen—not ignore—these messages, as they can provide some deep insights into the presentation of the product and the actual marketing message, and companies may find suggestions on how to improve.
Ideas for a New Marketing World: Day 41
“What has been left out of the dialogue is that most marketers have been off on their own island for years, while the rest of the company (and the economy) has been transformed by the information revolution.”
Navigation
- How can social media marketeers engage women: http://bit.ly/dshAOL
- Google launches local inventory checks on mobile phones: http://bit.ly/d0izfN
- Use linkedin as a powerfull tool in B2B marketing: http://bit.ly/cNEXqH
- Seems like MySpace goes back to the roots: http://bit.ly/arqHL3
- HAve a look at marketeers most important Social Media Buzzwords for 2010: http://bit.ly/b4aqMB