Posts Tagged ‘internet’
Digitalise This: E-Books Struggling to Become Bestsellers
Is it possible to upload just about anything on the internet to make it into a online experience?
Location, Location, Location
It’s a frightening thought that sites such as Facebook, Twitter and YouTube would love us to live in a world where you sit on the internet all day and never meet anyone face to face or go outside in the real world. The longer you sit online the more time you can be bombarded and ...
Sports Enthusiasts Turn to the Web
Sport consumers are no longer using TV and newspapers as the main source to get their sport content. According to a recent study from ad network Burst Media, the sport consumers are using the web as their primary source to get hold of the latest sport news and information.
Ideas for a New Marketing World: Day 78
To gain consumer confidence online, you need to create a very tight filter around the customer value proposition. Ultimately, the Internet has shifted the balance of power from retailers, producers of goods and services over to the purchaser. What the Internet has really done is erased a lot of geography and given the choice to the people. We’re all competing with a subset of competitors that we’ve never seen before, because the Internet is strictly global and will get more global over time. In this highly fragmented, competitive market where geography is erased, we really have to hit customers with our best shot up front, and say what it is that the customers want. What value do they want from me? Do they simply want the best price, the most relevant information, a combination of best price and relevant information in a context of a totally useable interface which is updated regularly for me? These are the types of questions that I think brands really need to think about constantly.
Ideas for a New Marketing World: Day 72
If your company wants to know the philosophical basis of social media, many resources indicate it rests in the notion that consumers grew tired of advertising and marketing messages all day, every day. They turned to the Internet in the late 1990s and early 2000s when the access and technology barriers to entry conveniently dropped. There, they found like-minded others to share recommendations and information with. Social media has its evolution in the notion that people don’t like being marketed to, or at least they don’t like being marketed to the way they have been for years.
Did You Know 4.0
Great video presentation focusing on the convergence of the media landscape, with the core idea being that new technologies has made it easier to reach a large audience but harder to really connect with them. There are some really interesting stats. Some of my favourites are: - There are 240 million TVs in the US; 2 million ...
Interactive Map Displays Brands By Rank
map600 Metro stations have officially crossed paths with top internet brands. Branding firm Information Architects, a company who focuses on building and managing interactive brands, has just released the Web Trend Map 4. Web Trend Map 4 is based off the Tokyo Metro map, however at each station are different internet brands group accordingly along different rail lines.
Ideas for a New Marketing World: Day 10
“The beauty of the Internet is that it connects people. The value is in the other people. If we start to believe that the Internet itself is an entity that has something to say, we’re devaluing those people and making ourselves into idiots.”
Ideas for a New Marketing World: Day 2
“The Web’s extreme openness, its capacity to allow anyone to connect to virtually anyone else, generates untold possibilities for collaboration. It also leaves us vulnerable to worms, viruses, and a mass of petty intrusions.”
Navigation
- How can social media marketeers engage women: http://bit.ly/dshAOL
- Google launches local inventory checks on mobile phones: http://bit.ly/d0izfN
- Use linkedin as a powerfull tool in B2B marketing: http://bit.ly/cNEXqH
- Seems like MySpace goes back to the roots: http://bit.ly/arqHL3
- HAve a look at marketeers most important Social Media Buzzwords for 2010: http://bit.ly/b4aqMB