Posts Tagged ‘experience’
The Audi R8 experience
The Audi R8 was build to show perfection to present a fast but high quality car. ‘Our developers and designers have created a car that embodies our quest for automotive perfection in every aspect – the Audi R8.’ This commercial will give you the exact feeling that Audi had in mind…
Digitalise This: E-Books Struggling to Become Bestsellers
Is it possible to upload just about anything on the internet to make it into a online experience?
The ultimate experience
Creating an experience behind a brand is very important these days. Companies have to know everything about their clients to create an experience. Today it is all about using the right collars, media and the right connection to create a feeling behind a brand. We need to activate customers’ senses to get in their heads ...
Bondi’s Follow Up Flash Mob
I was just hanging around on Bondi Beach with some friends last Saturday when someone started pumping out B-52’s ‘Love Shack’. The next thing I knew some sunbathers were knocking out a dance routine across the beach. Yes it was another great Flash Mob on Bondi Beach. Organised by international DJ Dan Murphy and lead ...
Product Placement
Product placement has been around for decades and with the multibillion-dollar film industry growing everyday it can make or break a product’s market potential.
Ideas for a New Marketing World: Day 73
“Experience” delivery is the business we are in at FreshBooks. You thought we were in invoicing? We earn money because we provide extraordinary experiences to the people who use our service. This manifests itself in our application design, and the overall user experience when people interact with FreshBooks (both online and off). It also applies to how we treat people we work with, and the sorts of people we hire. Why? Because if your workday is an extraordinary experience, that will rub off on your work and the customers your serve.
Guerrilla Marketing: 51 Cool Ideas
Guerrilla advertising has been a popular thing for a while now. The whole idea behind it is to create a different sort of marketing that depends on imagination and timing more than on a big budget.
Ideas for a New Marketing World: Day 52
A successful brand is ultimately a question of authenticity. It needs to reflect transparently the values of the company behind it. In this respect, it is not unlike an individual. My name, indeed, any name, calls up in the minds of those who know me a certain set of qualities or values. Those associations have been built up over time, abstracted from the totality of their experience with me. If I promise to do something that is in line with those values, they will trust me to carry it out. If it clashes with those values, they will be sceptical.
Ideas for a New Marketing World: Day 38
“Customers take longer to find a solution than we think. Companies tend to focus on their initial contact with customers, believing that shoppers’ experience with a product or service begins when they walk into a store or visit a Web site. In fact, their journey begins much, much earlier. The easy availability of information on the Internet today allows customers to form opinions from countless sources. Conversations on Facebook, e-mail, and discussion boards steer consumers well before companies have had a chance to pitch their product or service. That means companies must search out customers sooner.”
Ideas for a New Marketing World: Day 31
“We firmly believe that for us, the right way to build a brand is by delivering a great service. Customers learn about who we are as a result of interacting with us. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. People notice that over time. I don’t think there are any shortcuts.”
Navigation
- Seems like MySpace goes back to the roots: http://bit.ly/arqHL3
- HAve a look at marketeers most important Social Media Buzzwords for 2010: http://bit.ly/b4aqMB
- How to pitch Social Media: http://bit.ly/9VN8EQ
- How Viral Marketing on Twitter works - #moonfruit: http://bit.ly/bXi21k
- Good reasons to stop auto linking facebook and twitter: http://bit.ly/9Mlmm2