Posts Tagged ‘consumers’
Will the Digital Revolution Finally Kill the Radio Star?
As the song of Crazy Frog descended with a tour de force upon the unsuspecting and old-fashioned rock’n’roll industry, many observers foresaw the end of the music industry.
Ethical Issues in Marketing Research and Social Media
The aim of the social media marketer to learn more about the behaviour of the customer i order to better satisfy his/her needs is sometimes tricky when it comes to ethical issues.
Service Marketing and Social Media
‘Marketing’, it was said in the early days, ‘is all about appearance’. However, these days this view has somewhat changed except in the service industry, where appearances still matters to perhaps an even greater deal than in marketing products.
Ideas for a New Marketing World: Day 84
Are brands more important or less important in e-space? In a world where bargain hunters seek out the cheapest product, and comparison sites can lead you through decision making, consumers may not seem as loyal to product or retailer. However, while in our perpetual information overload, brands can serve as the lighthouse, shining bright in the sea of clutter. How to navigate branding in this new world is one of the most important issues facing our clients today.
1-2-1 Marketing
To create a relationship with the customer is of course nothing new in the field of marketing. Relationship-marketing has always been important when it concerns the marketing of services. However, the possibilities to market products and services while at the same time constantly develop customer relations has increased. This is because the development and usage of new technology, but most importantly, the new thinking this new technology has led to.
Ideas for a New Marketing World: Day 72
If your company wants to know the philosophical basis of social media, many resources indicate it rests in the notion that consumers grew tired of advertising and marketing messages all day, every day. They turned to the Internet in the late 1990s and early 2000s when the access and technology barriers to entry conveniently dropped. There, they found like-minded others to share recommendations and information with. Social media has its evolution in the notion that people don’t like being marketed to, or at least they don’t like being marketed to the way they have been for years.
Social Media Mistakes To Be Avoided No.1
Of those companies listed on Fortune1000’s list. 75% of the ones active online will have conducted some form of Social Media Marketing campaigning. However, 50% of these ventures into cyberspace were unsuccessful.
The Right Way to Use Email Marketing
Emails are fast, cost-efficient and measurable – a perfect tool for many marketers. Or so it would seem… it appears that it is almost too easy to market products via email, leading to an ever present debate over Spam. As a serious marketer it is important to realise that Spam is not only unethical, it ...
Ideas for a New Marketing World: Day 57
Consumer relationships with products and brands are much more complex than a simple one- or two-way supplier to buyer interaction. They are made up of a myriad of responses to consuming, some functional, some symbolic, some to do with the utility of the goods and others to do with the sign value of the goods. Bridging the gap between a functional and a sign value orientation in marketing is important, as the framework will then embrace that consumers can be many things.
Ideas for a New Marketing World: Day 42
“Innovation is a relationship issue. To be successful, innovating suppliers need to forge relationships with appropriate consumers. For consumers the choice whether to accept and use the innovations is more to do with what they want from the products, services and relationships on offer than some notion of whether they are innovative or not.”
Navigation
- Seems like MySpace goes back to the roots: http://bit.ly/arqHL3
- HAve a look at marketeers most important Social Media Buzzwords for 2010: http://bit.ly/b4aqMB
- How to pitch Social Media: http://bit.ly/9VN8EQ
- How Viral Marketing on Twitter works - #moonfruit: http://bit.ly/bXi21k
- Good reasons to stop auto linking facebook and twitter: http://bit.ly/9Mlmm2