Posts Tagged ‘commercials’
Integrated Social Media Marketing
A key marketing decision, given the multitude of techniques available, is the choice of promotional blend needed to communicate with the target audience.
Vintage Classic
From time to time it might be useful for us to lean our heads back and remember advertising in the old days.
Social Media Mistakes 6: Find your client’s best interest, not yours
Reaching out to your clients is no simple task, many companies favor various forms of interaction through contests or campaigns where clients themselves are requested to upload content; videos, ‘funny pictures’ etc.
Facebook Marketing and Social Media Strategy Made Easy
Marketing is an opportunity, but it is also a challenge. There are a millions of ways in which your marketing can go wrong. The rising importance of Social Media, like Facebook, have made things even more confusing, what should I do? How? When?
Guerrilla Marketing: 51 Cool Ideas
Guerrilla advertising has been a popular thing for a while now. The whole idea behind it is to create a different sort of marketing that depends on imagination and timing more than on a big budget.
Springboard for SAAB into Social Media Marketing
This ad for the SAAB 9-3 was released on youtube before going on air on TV Europe-wide a couple of weeks later and by then it was already a huge success all around Europe. The ad was the springboard for various North European industry corporations to start taking the New Marketing World seriously and to work with medias such as Youtube and Facebook instead of ignoring them.
E*Trade Baby
E*Trade has put out a string of commercials in the States staring the popular E*Trade baby who discusses the benefits of the business alongside humorous baby quips about his life. They are funny and quirky, and this latest one, airing for the first time during this year’s Super Bowl, is yet another winner with the rest of them.
Ideas for a New Marketing World: Day 20
“It is much more difficult today for a commercial to make us laugh or cry, make us cringe in shock or nod in agreement, make us believe in and buy the product being advertised…”
Ideas for a New Marketing World: Day 13
“No more holding people hostage through 30-second commercials. No more hype. No more ignorant customers. No more local monopolies. No more search costs. No more ‘get in your car and come to us.’ If you’re paying attention, you’re sweating by now.”
Navigation
- HAve a look at marketeers most important Social Media Buzzwords for 2010: http://bit.ly/b4aqMB
- How to pitch Social Media: http://bit.ly/9VN8EQ
- How Viral Marketing on Twitter works - #moonfruit: http://bit.ly/bXi21k
- Good reasons to stop auto linking facebook and twitter: http://bit.ly/9Mlmm2
- How to use confrontation to build a fan base: http://bit.ly/bfmlhD