Posts Tagged ‘business’
The Theory of Socialnomics
Watch The Social Media expert Erik Qualman discussing his theory of Socialnomics and how Social Media transforms our lifestyle and they way we do business.
Integrated Social Media Marketing
A key marketing decision, given the multitude of techniques available, is the choice of promotional blend needed to communicate with the target audience.
Ideas for a New Marketing World: Day 83
Promiscuous customers in digital markets remain unimpressed by sentimental attempts at building loyalty in the absence of au- thentic meaning and trust. They respond quickly, decisively and negatively to interruptive communications, and any unreason- able delays in service delivery are punished by immediate erosion of brand loyalty. As we’ve seen above, these little ‘betrayals’ at- tack both meaning and trust, fundamentally undermining any at- tempt to deliver value, and of course placing anything resembling loyalty way out of reach. Only when these complex challenges are fully met by busi- nesses, will on-line relationship-building initiatives finally find any sort of fertile ground. Every single encounter – no matter how fleeting or apparent- ly unimportant – with brands in digital markets provides a real- time opportunity to either incrementally build or fatally wound this fragile bond with promiscuous customers. We need to accept that the effort and cost involved in satisfying their fickle and ever more demanding needs may, in more than a few cases, simply not be worthwhile for the business.
The Surprising Science of Motivation
Daniel H. Pink, author, free agent and former chief speech-writer to Vice President Al Gore speaks on how there is a mismatch between what science knows about how to motivate people and what business actually does. Pink argues that the good “if you do this, then you get that” reward and punishment approach, doesn’t work ...
Ideas for a New Marketing World: Day 65
Networks will make the world go round. Driven by internet and mobile communications, networks are turning into the major means of doing business… Simply put, networks will make the world go round. So controlling the networks of this world will soon count for more than controlling the capital.
Ideas for a New Marketing World: Day 60
With social media, new marketing means taking a look at how you design and build your whole business. We said before that execution is key to results. How do you get all your marketing communications working together to deliver performance?
Ideas for a New Marketing World: Day 15
“They [CEOs] know, for example, that a strong customer franchise is critical to business success, and that doing business with people you trust is more predictable and efficient, and thus more profitable, that doing business with uninvested strangers.”
Navigation
- Seems like MySpace goes back to the roots: http://bit.ly/arqHL3
- HAve a look at marketeers most important Social Media Buzzwords for 2010: http://bit.ly/b4aqMB
- How to pitch Social Media: http://bit.ly/9VN8EQ
- How Viral Marketing on Twitter works - #moonfruit: http://bit.ly/bXi21k
- Good reasons to stop auto linking facebook and twitter: http://bit.ly/9Mlmm2