Posts Tagged ‘brand story’
The Complexity of Branding
You are not a brand unless other people think you are. People have to connect with your brand on an intellectual and emotional level. A logo is not a brand but the story behind it is. Strong brands create a subjective emotion with a product, a company or even a person. Thus, you can only be ...
Springboard for SAAB into Social Media Marketing
This ad for the SAAB 9-3 was released on youtube before going on air on TV Europe-wide a couple of weeks later and by then it was already a huge success all around Europe. The ad was the springboard for various North European industry corporations to start taking the New Marketing World seriously and to work with medias such as Youtube and Facebook instead of ignoring them.
Ideas for a New Marketing World: Day 32
“We are in the twilight of a society based on data. As information and intelligence becomes the domain of computers, society will place more value on the one human ability that cannot be automated: emotion – will affect everything from our purchasing decisions to how we work with others. Companies will thrive on the basis of the stories and myths. Companies will need to understand that their products are less important than their stories.”
Ideas for a New Marketing World: Day 30
“A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product. A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context that people need in order to locate themselves in a larger experience.”
Interaction Key to Brand Success
When it comes to marketing in this new age of media-savvy, get-it-now consumers, the old strategies no longer cut it. Walking down the street will prove the basic fact that most people ignore the majority of marketing and advertising messages we are exposed to. After all, they bombard us everywhere we turn: magazines, buses, trains, ...
Navigation
- Seems like MySpace goes back to the roots: http://bit.ly/arqHL3
- HAve a look at marketeers most important Social Media Buzzwords for 2010: http://bit.ly/b4aqMB
- How to pitch Social Media: http://bit.ly/9VN8EQ
- How Viral Marketing on Twitter works - #moonfruit: http://bit.ly/bXi21k
- Good reasons to stop auto linking facebook and twitter: http://bit.ly/9Mlmm2