Posts Tagged ‘brand experience’
Impressive Havaianas Brand Experience
Havaianas mean Hawaiian in Portuguese. Haiwaiana is a flip flop inspired by the Japanese Zori Flip-flop sandal in 1962. They were launched in Australia ten years ago and now also has been called the “best rubber sandal in the world”. For Australia Day, Havaianas came up with a smart experiential campaign for their company: the Havaianas ...
Everything You Say and Do, Can and Will be Used Against You!
A long time ago, when there was no internet used for marketing and branding, business life looked a lot different than it does today. Marketing was really more a one way street where agencies did research, put together analyses, marketing plans and recommended companies how they should sell their product or brand. This used to ...
The Complexity of Branding
You are not a brand unless other people think you are. People have to connect with your brand on an intellectual and emotional level. A logo is not a brand but the story behind it is. Strong brands create a subjective emotion with a product, a company or even a person. Thus, you can only be ...
IKEA and Facebook
In this video, a marketing bureau explains their use of social media as a new IKEA department store opened.
Location, Location, Location
It’s a frightening thought that sites such as Facebook, Twitter and YouTube would love us to live in a world where you sit on the internet all day and never meet anyone face to face or go outside in the real world. The longer you sit online the more time you can be bombarded and ...
Intro into Brand Communities
The connection between consumers and brands is intricate and most often far more complicated than thought at first sight.
Ideas for a New Marketing World: Day 76
Customers will connect with each other to make decisions and use their uncontrollable voice to do business on their terms, not yours. Brands need to heed that voice. Technology makes information, including customer dissatisfactions, available instantaneously.
Guerrilla Marketing: 51 Cool Ideas
Guerrilla advertising has been a popular thing for a while now. The whole idea behind it is to create a different sort of marketing that depends on imagination and timing more than on a big budget.
Who Consumers Trust
Do you ever wonder if consumers really trust brands? Are company and branded websites the leading source of information for consumers? Well according to Nielsen the answer is: yes and no. Branded content is trusted but not as trusted as friendship. Earlier this month, Nielsen released a study finding global consumers trust their online friends just ...
What is a Social Media Expert?
This sarcastic parody focuses on a very important question: what is a social media expert? Having a business card and claiming the ubiquitous term doesn’t qualify a person, but what does? This animated interview brings this to light, and leaves you questioning what it does mean to be an expert. It will make you think twice about believing someone one just because they claim a title. Make sure they can back up and follow through on their claims, whether it’s social media or any other field.
Navigation
- Seems like MySpace goes back to the roots: http://bit.ly/arqHL3
- HAve a look at marketeers most important Social Media Buzzwords for 2010: http://bit.ly/b4aqMB
- How to pitch Social Media: http://bit.ly/9VN8EQ
- How Viral Marketing on Twitter works - #moonfruit: http://bit.ly/bXi21k
- Good reasons to stop auto linking facebook and twitter: http://bit.ly/9Mlmm2