Ideas for a New Marketing World: Day 78
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Image by markjsebastian. Used under the Creative Commons attribution license.
Click image for larger view.
Image by markjsebastian. Used under the Creative Commons attribution license.
33 Interactions are strategic brand architects. We integrate emerging channels with traditional touch-points to create integrated 'new consumer' marketing strategies.
Google Earth, G-mail, Google Co-Op, Google Code, Google News, Google Patent Search, Google Blog Search, Google Alerts and many more service that Google offers are more effective than you think. They offer so much that you cannot follow all the services any more, but they can follow you. Watch this video to see the power of Google, scary good work Google!
Most viral marketing videos on YouTube are rude than effective. Of course it is difficult to stand out with something if you don’t cross the line. Shock is the most common tactic for viral…well this video shows that it doesn’t have to be shocking in that perspective. It is viral, fun to watch and not offensive at all. Still there are people who cannot believe this is a viral video, but it is…so watch and learn.
Within the last days Google started to drive “Buzz” to Gmail. Gmail users can now discover this Social Media service as a new feature in their in box. Buzz offers Gmail users many similar qualities as its competitors Facebook, Twitter or LinkedIn like status updates, media uploads or content sharing with everybody from their contact list. Watch this video to see Buzz’s features like tracking your friends through their mobile comments to get an idea of Google’s new “buzz driver”.
Image by topgold.
With all of the internet blogs and communication tools around, people communicate less in person and more via the web. There are many people who share the opinion that Twitter is making the world more impersonal than it already is. Marketers of course love marketing tools such like Twitter, but what do they think about it in their own life? If you see this video, you will know that it all started with the small communication in life and staying connected with each other, which seems not so impersonal at all. Where others think Twitter only makes communication impersonal, this short movie shows the opposite. So what is it?


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