Archive for the ‘Communications’ Category
The Pieces to the Puzzle
It is possible that you’ve created the best product in the whole wide world but it’;s a shame if nobody knows about it. You need to put your product on the market before you can sell and eventually make an effort out of it. I am going to discuss a few marketing strategies to put ...
Will the Digital Revolution Finally Kill the Radio Star?
As the song of Crazy Frog descended with a tour de force upon the unsuspecting and old-fashioned rock’n’roll industry, many observers foresaw the end of the music industry.
An Intangible Marketing Opportunity: Airlines and Social Media
During the last decade or so, low-cost airlines like Ryanair and Easyjet have been given a lot of attention as they have been driving down the cost of air travel with a business model that has proven to be highly successful.
Digitalise This: E-Books Struggling to Become Bestsellers
Is it possible to upload just about anything on the internet to make it into a online experience?
Service Marketing and Social Media
‘Marketing’, it was said in the early days, ‘is all about appearance’. However, these days this view has somewhat changed except in the service industry, where appearances still matters to perhaps an even greater deal than in marketing products.
Google Calls for Change from Internet Ads
It looks like there could be a new future for social media and advertising. While brands are focusing on connecting with clients through social media ads and pop-ups may not be a thing of the past just yet as Google is running a trial on a scheme that involves web users being able to skip ...
Augmented Reality
The concept of Augmented Reality (AR) is the source of much speculation in regard to the use it may have for marketing.
TV Gets Social
John Moore from Interpublic Group’s Mullen agency has said ‘We’re in the early, early stages of what is now kind of being deemed ‘social TV.’ It all started with multi-player games and is branching out from there as over a quarter of 18 to 24 year olds are interested in adding social media features to ...
Sports Enthusiasts Turn to the Web
Sport consumers are no longer using TV and newspapers as the main source to get their sport content. According to a recent study from ad network Burst Media, the sport consumers are using the web as their primary source to get hold of the latest sport news and information.
Integrated Social Media Marketing
A key marketing decision, given the multitude of techniques available, is the choice of promotional blend needed to communicate with the target audience.
Navigation
- How can social media marketeers engage women: http://bit.ly/dshAOL
- Google launches local inventory checks on mobile phones: http://bit.ly/d0izfN
- Use linkedin as a powerfull tool in B2B marketing: http://bit.ly/cNEXqH
- Seems like MySpace goes back to the roots: http://bit.ly/arqHL3
- HAve a look at marketeers most important Social Media Buzzwords for 2010: http://bit.ly/b4aqMB