Archive for the ‘Brand’ Category
Ambush Marketing
Since many Brands don’t have the budget to compete against the big players in sponsoring business, other strategies have emerged. Ambush Marketing is an opportunistic way to create extra exposure at minimal costs.
Impressive Havaianas Brand Experience
Havaianas mean Hawaiian in Portuguese. Haiwaiana is a flip flop inspired by the Japanese Zori Flip-flop sandal in 1962. They were launched in Australia ten years ago and now also has been called the “best rubber sandal in the world”. For Australia Day, Havaianas came up with a smart experiential campaign for their company: the Havaianas ...
Branding yourself!
Facebook, Twitter and Linked In are all social media platforms were you can set up your own profile to present yourself to the world. It is all about broadcasting yourself. You let the world know who you are, what you do and also where you stand for. These sites give an impression about you as ...
The Complexity of Branding
You are not a brand unless other people think you are. People have to connect with your brand on an intellectual and emotional level. A logo is not a brand but the story behind it is. Strong brands create a subjective emotion with a product, a company or even a person. Thus, you can only be ...
*That* Toyota ad: The Creepy Calamity
The whole web is crossing off tabs in disgust and sending out complaining tweets over the outrageous Toyota ad that is the winner of the Clever Film Competition. It involves a young boy and a girl’s father laughing about the ‘good pounding’ his daughter will get later and how the boy will ‘have her on ...
Logos 101
A logo is a designed element that looks like a symbol, ideogram, icon, emblem or sign of a brand or company. It is a unique trademark that reflects the company. A logo is designed to aid immediate recognition, to identify organisations and to connect people with branda. To do this the shape, colour, design and ...
Commercial Kids
Research suggests that children develop preferences to certain brands when they are young. Starting from the brands on the packages of baby food they are fed to their mum and dad taking them to McDonald’s and giving them Barbie dolls. Children are surrounded by brand labels from the day they are born and with pocket ...
Managing Brands over Time
Individual brands as well as product lines have to be managed during the course of time. Something that is useful for getting to know the changes that takes place during a product’s or service’s commercial lifetime is the Brand Lifecycle.
Australia’s Favourite Brands
Australians are a brand-minded people and in accordance with many of the developed nations of the world, brands like Google, Nokia, Sony and IKEA score high.
Walk the Talk: How to Market for a Sustainable Business Model
Stumbled across this great presentation, which is so in line with our thinking that I had to add it to our blog.What I think this presentation best says is that the idea of pushing out big broadcast messages intermitently throughout the year needs to be abolished and we need to move towards continuously engaging consumers ...
Navigation
- Seems like MySpace goes back to the roots: http://bit.ly/arqHL3
- HAve a look at marketeers most important Social Media Buzzwords for 2010: http://bit.ly/b4aqMB
- How to pitch Social Media: http://bit.ly/9VN8EQ
- How Viral Marketing on Twitter works - #moonfruit: http://bit.ly/bXi21k
- Good reasons to stop auto linking facebook and twitter: http://bit.ly/9Mlmm2