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February 18th, 2010 . By Philipp Thurman Ambush Marketing

Ambush Marketing

Since many Brands don’t have the budget to compete against the big players in sponsoring business, other strategies have emerged. Ambush Marketing is an opportunistic way to create extra exposure at minimal costs.

A Social Valentine February 17th, 2010 . 1 comment

A Social Valentine

U.S. Army declares War on Facebook – milBook February 4th, 2010 . no comment

U.S. Army declares War on Facebook – milBook

Impressive Havaianas Brand Experience February 3rd, 2010 . no comment

Impressive Havaianas Brand Experience

Susan Boyle & 14 Reasons to Use YouTube Videos for Marketing February 2nd, 2010 . 3 comments

Susan Boyle & 14 Reasons to Use YouTube Videos for Marketing

Everything You Say and Do, Can and Will be Used Against You! January 29th, 2010 . 2 comments

Everything You Say and Do, Can and Will be Used Against You!

2010: The Future is in Your Hands January 26th, 2010 . no comment

2010: The Future is in Your Hands

Don Quixote goes for Gold in Vancouver: Panasonic’s Social Media Strategy January 22nd, 2010 . 1 comment

Don Quixote goes for Gold in Vancouver: Panasonic’s Social Media Strategy

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The Pieces to the Puzzle February 22nd, 2010 . By Jessie van den Heuvel

The Pieces to the Puzzle

It is possible that you’ve created the best product in the whole wide world but it’;s a shame if nobody knows about it. You need to put your product on the market before you can sell and eventually make an effort out of it. I am going to discuss a few marketing strategies to put ...

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Ideas for a New Marketing World: Day 86 November 20th, 2009 . By 33 Interactions

Ideas for a New Marketing World: Day 86

If they are to be worthy of their stakeholders’ enduring trust, corporate brands need to be managed effectively throughout the life of the company, not just during brand launch. And when you consider what needs to be managed-alignment in all the inter- faces between corporate vision, organizational culture, and stake- holder images-it is clear why corporate brands come to be valued as strategic assets. The combination of vision, culture, and images represents in one way or another everything the organization is, says, and does.

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CMS: Essential for Social Media March 5th, 2010 . By Jessie van den Heuvel

CMS: Essential for Social Media

Content Management is the process of planning, collecting, creating, managing, publishing and evaluating content. A Content Managing System (CMS) had been created to program all these things in to a logical order, basically it automates the process. A CMS helps to optimise content and connects it on a communicational level with the target group. A few ...

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Ambush Marketing February 18th, 2010 . By Philipp Thurman

Ambush Marketing

Since many Brands don’t have the budget to compete against the big players in sponsoring business, other strategies have emerged. Ambush Marketing is an opportunistic way to create extra exposure at minimal costs.

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Videos

Google Earth, G-mail, Google Co-Op, Google Code, Google News, Google Patent Search, Google Blog Search, Google Alerts and many more service that Google offers are more effective than you think. They offer so much that you cannot follow all the services any more, but they can follow you. Watch this video to see the power of Google, scary good work Google!

Most viral marketing videos on YouTube are rude than effective. Of course it is difficult to stand out with something if you don’t cross the line. Shock is the most common tactic for viral…well this video shows that it doesn’t have to be shocking in that perspective. It is viral, fun to watch and not offensive at all. Still there are people who cannot believe this is a viral video, but it is…so watch and learn.



Who the hell is Matt? A lot of people from all around the world saw the video, how beautiful it is and what a good feeling can you get out of this!…but as disappointing as it is, the video seems to be fake. It is a work of art packed in a viral movie but is it fake?…or just another funny video on YouTube to continue the madness around Matt?

Within the last days Google started to drive “Buzz” to Gmail. Gmail users can now discover this Social Media service as a new feature in their in box.  Buzz offers Gmail users many similar qualities as its competitors Facebook, Twitter or LinkedIn like status updates, media uploads or content sharing with everybody from their contact list. Watch this video to see Buzz’s features like tracking your friends through their mobile comments to get an idea of Google’s new “buzz driver”.

Image by topgold.

With all of the internet blogs and communication tools around, people communicate less in person and more via the web. There are many people who share the opinion that Twitter is making the world more impersonal than it already is. Marketers of course love marketing tools such like Twitter, but what do they think about it in their own life? If you see this video, you will know that it all started with the small communication in life and staying connected with each other, which seems not so impersonal at all. Where others think Twitter only makes communication impersonal, this short movie shows the opposite. So what is it?

Michael Schumacher is back in the Formula 1 and test drives the new Mercedes-Benz SLS AMG “in an extraordinary experiment”. In a time where many car producers play the eco and fuel efficiency card, Mercedes sets on pure power and testosterone in its new interactive YouTube video. Yes: INTERACTIVE YouTube video. Mercedes goes one step further as it allows You Tube visitors to follow Mercedes through a tour of the AMG development area’ the testing of its engine and take the wheel of the SLS AMG. Seems like Mercedes uses You Tube’s and Michael’s help to claim a piece of Ferrari’s sportive image – yes, the SLS shown in this video is red…

Also check out this for further informations.

Image by kanegen.

Where the MacDonald’s of today now seems one of the unhealthiest places in the world; it used to mean something else for people in the past. A happy, safe and good food restaurant. This commercial is about the products in 1967, the quality and fun MacDonald’s back then guaranteed. It used to be positioned as a happy place, with good food and extra service. These days we associate MacDonald’s as being unhealthy, having poor service and cheap, and MacDonald’s can not even deny that.

Well if you believe this commercial the food isn’t changed at all but it is the way MacDonald’s presents its self. But when did all those changes arise for Macdonald’s? Is it the way they position themselves now days? Or is it just that the world around them changed over the years?

This is a much discussed subject…privacy on the web, does it still exist? Yes, because people who are on the web with their profiles and opinion, choose to. That’s true but particularly as a company it is really difficult to stay out of this, because if you want to sell you need to stand in front line. It is not only putting your products up, but creating your identity through blogs, profiles and social media tools. This makes it really difficult to stay anonymous, not only for companies but as an individual as well. If you don’t have a strong presence online just don’t count anymore…my question is where are the boundaries on privacy? Where do people draw a line?

The Pieces to the Puzzle February 22nd, 2010

The Pieces to the Puzzle

It is possible that you’ve created the best product in the whole wide world but it’;s a shame if nobody knows about it. You need to put your product on the market before you can sell and eventually make an effort out of it. I am going to discuss a few marketing strategies to put ...

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Will the Digital Revolution Finally Kill the Radio Star? January 14th, 2010

Will the Digital Revolution Finally Kill the Radio Star?

As the song of Crazy Frog descended with a tour de force upon the unsuspecting and old-fashioned rock’n’roll industry, many observers foresaw the end of the music industry.

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An Intangible Marketing Opportunity: Airlines and Social Media January 7th, 2010

An Intangible Marketing Opportunity: Airlines and Social Media

During the last decade or so, low-cost airlines like Ryanair and Easyjet have been given a lot of attention as they have been driving down the cost of air travel with a business model that has proven to be highly successful.

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Digitalise This: E-Books Struggling to Become Bestsellers January 4th, 2010

Digitalise This: E-Books Struggling to Become Bestsellers

Is it possible to upload just about anything on the internet to make it into a online experience?

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Service Marketing and Social Media December 4th, 2009

Service Marketing and Social Media

‘Marketing’, it was said in the early days, ‘is all about appearance’. However, these days this view has somewhat changed except in the service industry, where appearances still matters to perhaps an even greater deal than in marketing products.

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Google Calls for Change from Internet Ads December 1st, 2009

Google Calls for Change from Internet Ads

It looks like there could be a new future for social media and advertising. While brands are focusing on connecting with clients through social media ads and pop-ups may not be a thing of the past just yet as Google is running a trial on a scheme that involves web users being able to skip ...

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Augmented Reality November 30th, 2009

Augmented Reality

The concept of Augmented Reality (AR) is the source of much speculation in regard to the use it may have for marketing.

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TV Gets Social November 26th, 2009

TV Gets Social

John Moore from Interpublic Group’s Mullen agency has said ‘We’re in the early, early stages of what is now kind of being deemed ‘social TV.’ It all started with multi-player games and is branching out from there as over a quarter of 18 to 24 year olds are interested in adding social media features to ...

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Sports Enthusiasts Turn to the Web November 25th, 2009

Sports Enthusiasts Turn to the Web

Sport consumers are no longer using TV and newspapers as the main source to get their sport content. According to a recent study from ad network Burst Media, the sport consumers are using the web as their primary source to get hold of the latest sport news and information.

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Integrated Social Media Marketing November 24th, 2009

Integrated Social Media Marketing

A key marketing decision, given the multitude of techniques available, is the choice of promotional blend needed to communicate with the target audience.

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